Responsibilities
- Own the AR program end-to-end: annual strategy, briefings, inquiry management, evaluation cycles, and ongoing analyst engagement
- Manage our presence in major analyst evaluations (Magic Quadrant, Forrester Wave, IDC MarketScape) — from submission strategy through final publication
- Build and maintain genuine relationships with tier-1 and tier-2 analysts, understanding what each analyst cares about and tailoring our engagement accordingly
- Lead briefing preparation: working across product, product marketing, and leadership to build crisp, evidence-backed narratives and prep executive spokespeople
- Maintain an AR intelligence function — tracking analyst sentiment, surfacing relevant research, and feeding competitive and market insights back to product and go-to-market teams
- Design and run lifecycle campaigns that drive product and feature awareness among the existing customer base
- Build and execute adoption campaigns in partnership with Product and Customer Success that move customers from awareness to active usage of new and underutilized features
- Produce a steady cadence of customer stories across formats: written case studies, video, slide-ready summaries, and co-branded content
- Build and manage a customer reference and advocacy program — identifying, recruiting, and nurturing customer advocates without burning them out
- Identify and develop upsell-ready customer segments — working with Product Marketing, CS and Sales to create marketing programs that convert engaged, high-adoption customers into expansion pipeline for additional products
Requirements
- 3+ years of experience in analyst relations, with direct ownership of analyst briefings and at least one full evaluation cycle (Magic Quadrant, Forrester Wave, or equivalent)
- Demonstrated ability to build and maintain relationships with industry analysts — not just schedule calls, but cultivate trust over time
- Experience directly managing analyst briefings and managing Q&A without a handler in the room
- Strong command of analyst firm processes, cadences, and relationship tiering across Gartner, Forrester, and IDC
- Comfort working cross-functionally with product, sales, and executive stakeholders to gather input and drive alignment
Nice to Have
- Experience in customer marketing, customer advocacy, or reference program management
- Background in content creation — case studies, customer stories, or executive communications
- Experience working with CRM data (Salesforce) and customer lifecycle metrics (NPS, CSAT, expansion signals)
Benefits
- Unlimited vacation time — we strongly encourage all of our employees take at least 3 weeks per year
- A competitive compensation package including stock options
- Fully remote team — choose where you live
- Work from home stipend! We want you to have the resources you need to set up your home office
- Apple laptops provided for new employees
- Training and development budget for every employee, refreshed each year
- Parental leave for qualified employees
- Work with smart people who will help you grow and make a meaningful impact
Work Arrangement
Remote (Worldwide)
Additional Information
- Fully remote team — choose where you live
- Work from home stipend
- Apple laptops provided for new employees
- Training and development budget for every employee, refreshed each year
- Parental leave for qualified employees
