Responsibilities
- Write and execute daily, weekly, and campaign-based emails
- Develop compelling, on-brand copy that reflects our voice and mission
- Build and deploy campaigns in our ESP
- Manage segmentation, targeting, and personalization
- Own the messaging calendar tied to our biggest moments (special releases, live events, etc)
- Work closely with our content and production teams to amplify what matters most
- Design and optimize the journeys that shape how people experience Torch: First impression (welcome/onboarding)
- Design and optimize the journeys that shape how people experience Torch: Ongoing engagement
- Design and optimize the journeys that shape how people experience Torch: Re-engagement when people drift away
- Make every touchpoint feel intentional, not automated
- Track and report on performance (open rates, CTR, conversions, revenue)
- Run A/B tests on subject lines, messaging, and offers
- Identify trends and provide actionable insights to improve performance
- Help define and measure lifecycle KPIs (engagement, retention, LTV)
- Build smart segmentation and targeting strategies
- Maintain list health and data integrity
- Help us better understand who our audience is and what they need
Requirements
- 2-4 years of experience in email or lifecycle marketing
- A strong writer who knows how to hold attention and communicate clearly
- Experience with email platforms
- Someone who understands both storytelling and performance
- Familiarity with segmentation, personalization, and automation
- Someone who cares about the mission—not just the mechanics
Nice to Have
- Bonus points if you have used Iterable
NOTE TO APPLICANTS
When applying, please provide a brief cover letter demonstrating 1) your writing skills; 2) your familiarity with Glenn Beck and his brand; and 3) why you are a good fit for this role. Candidates that do not provide this will not be considered.
About the Role
This isn’t just an email marketing job. We’re building a direct relationship with an audience that cares deeply about truth, history, faith, and the future of the country. And how we communicate with that audience matters. We’re looking for someone to own that responsibility.
What Success Looks Like
- Our emails get opened, read, and shared
- Our audience feels more connected, informed, and engaged
- We are acquiring and retaining more subscribers to Torch
- We build a stronger, more resilient direct relationship with our audience
Additional Information
- Only candidates that submit a cover letter explaining why they are a good fit for this role will be considered.
