Responsibilities
- Set the vision for Boulevard’s content strategy across formats, channels, and audiences—balancing brand, authority, and demand generation
- Hire, develop, and lead a growing team of content marketers across editorial, social, and emerging formats
- Design a multi-format content ecosystem spanning editorial, social, video, customer storytelling, and thought leadership
- Own Boulevard’s social media presence across all platforms, setting the strategy, voice, and content mix that builds a brand the industry actively follows—educational, entertaining, and worth sharing
- Lead the direction and growth of owned media properties including podcast, video series, as steady on-brand content franchises
- Develop an executive content program that activates CEO and leadership voices to build credibility with mid-market and enterprise buyers
- Establish a consistent, high-quality content cadence that extends beyond campaigns and launches, ensuring content is cohesive, high-impact, and working effectively across the full funnel
- Ensure content drives measurable impact across awareness, engagement, pipeline, and retention
- Design content for modern discovery, including SEO, AEO, and generative search experiences
- Adapt content strategy to how buyers increasingly engage with AI tools, zero-click results, and community-driven learning
- Continuously test and evolve formats, channels, and distribution strategies in response to changing behaviors
- Partner across the marketing ecosystem by working closely with Product Marketing on messaging and narrative alignment, Demand Gen on pipeline-driving content programs, Brand & Creative on storytelling and content experience
Requirements
- 8–10+ years in content marketing, editorial, or thought leadership roles, with 5+ years leading and building teams
- Proven experience building or scaling a modern content engine in a Vertical SaaS or technology company
- Deep understanding of how content drives business outcomes across brand, demand, and customer lifecycle
- Experience managing social media strategy and community presence at a brand level
- Strong grasp of modern discovery, including SEO and emerging AI-driven search (AEO/GEO)
- Exceptional storytelling and editorial instincts—you know how to find and shape narratives that resonate
- Experience leading multi-format content strategies across written, social, and video content
- Track record of building scalable content systems, not just one-off campaigns
- Strong cross-functional leadership skills and experience partnering with Product Marketing, Demand, and Brand teams
- Analytical mindset with the ability to connect content efforts to measurable business impact
Nice to Have
- Experience with proprietary research, community-led content, or new media formats is a plus
- Experience and exposure to tools such as AirOps, CMS (Contentful), GA4 (Looker), Asana, Figma, AI tooling
