Paired is seeking a Head of E-commerce Operations (CRO) for a US-based DTC client. This is a growth engine role where you will be accountable for the full DTC P&L, driving revenue and margin across the Shopify store.
What You'll Do
- Own the full DTC P&L, driving revenue and margin across the Shopify store.
- Test, optimize, and ship site updates weekly for CRO and site performance.
- Partner with media buyers to scale Meta, Google, YouTube, and Affiliate channels while owning cross-channel strategy and budget pacing.
- Own Klaviyo and Attentive programs for retention and lifecycle, including flows, campaigns, segmentation, upsells, and subscription strategy.
- Use Northbeam, post-purchase surveys, and cohort data for attribution and analytics to make data-driven decisions.
- Build a tight feedback loop with CX and product teams to identify churn risks, bugs, and new revenue opportunities.
What We're Looking For
- 5+ years leading ecommerce at a high-growth DTC brand.
- Deep Shopify Plus experience including theme customization, app management, and conversion logic.
- Fluent across platforms: Meta, Google, Klaviyo, Northbeam, and post-purchase survey data.
- Creative intuition combined with analytical rigor.
- Experience building, leading, and leveling-up high-performing cross-functional teams.
Nice to Have
- Experience in CPG, consumables, or health/wellness DTC brands.
- Experience with subscriptions, influencer affiliate programs, and retail-to-DTC funnel coordination.
- Past work scaling a brand from $10M to $100M+.
- Interest in hydration, wellness, or performance optimization.
Technical Stack
- Shopify Plus
- Meta
- YouTube
- Klaviyo
- Attentive
- Northbeam
Team & Environment
You will partner with media buyers and build a tight loop with CX and product teams.
Benefits & Compensation
- Compensation: USD $3000 – $4,500/month
- Performance-based bonuses, such as ROAS-based incentives or profit-sharing
- High ownership and direct influence on company growth
Work Mode
This is a fully remote, flexible global position.
