Responsibilities
- Development and implementation of world-class new user acquisition and retargeting strategies.
- Build, run, monitor, test and optimize campaigns (e.g. social, search, DSP, etc) to increase performance.
- Be proficient in current and future mobile advertising trends, including proactively introducing new advertising channels, purposefully testing new optimization methods, advocating for new ad formats and having a growth hack mentality.
- Take ownership of creative testing from concept to completion. Drive performance marketing creative strategy, establish A/B testing framework.
- Monitor & measure creative performance to evaluate how UA optimizations and changes influence results.
- Identify areas of improvement by analyzing performance, convert data into actionable insights.
- Test and define a strategy for channel-specific creatives.
- Proactively introduce new technology for automation and operational efficiency.
- Cultivate business relationships with ad partners and unlock alpha/beta testing opportunities.
Requirements
- Proven experience in mobile user acquisition.
- Consistent record of successfully managing and scaling UA, retargeting and creative strategies.
- Strong problem solver who thinks strategically. Able to breakdown and prioritize problems, assess opportunity areas, develop big ideas and priorities, and mobilize teams and resources to move the business forward.
- Deep understanding on funnel and conversion metrics. Requires experience working in a metrics-based environment.
- Experience in data collection, analysis and reporting from multiple sources.
- Understanding of UA and creative dashboards from different platforms.
- Proven experience building processes and exit targets for creative testing at high velocity (~50 new creatives per month).
- Advanced Microsoft Excel or Google Spreadsheet skills
Nice to Have
- A passion for games is a bonus!
Work Arrangement
On-site — Kirkland, WA
Additional Information
- Equal opportunity employer: does not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
- Reasonable accommodations available for individuals with disabilities.
- 2K Games and its studios never use instant messaging apps or personal email accounts to contact prospective employees or conduct interviews.
- When emailing, only 2K.com accounts are used.
- Regular, full-time employees are eligible for medical, dental, vision, and basic life insurance coverage.
- 14 paid holidays per calendar year.
- Paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program.
- Up to 10 paid sick days per calendar year.
- Paid parental and compassionate leave.
- Wellbeing programs for mental health and other wellness support.
- Family planning support through Maven.
- Commuter benefits.
- Reimbursements for fitness-related expenses.
