Responsibilities
- Manage the marketing for the International Mobile Top Up (IMTU) portfolio of products. Including the execution and measurement of CRM campaigns which include SMS notifications, emails, and in-app push messages.
- Manage the implementation and analysis of programs that drive new customer acquisition, such as Refer a Friend, community events, social media and more.
- Design and implement digital marketing campaigns for International Mobile Top Up business in USA/Canada and other international countries.
- Lead the design of creative elements for campaigns with designers/agency.
- Analyze/monitor international mobile top up data and propose action plans to grow the business.
- Collaborate with product and sales teams to effectively launch and market new or enhanced products.
- Conduct surveys on a needed basis to understand customer behavior, preferences and competition.
- Manage/Track Budget.
- Develop presentations demonstrating campaign results, business analysis, etc.
Requirements
- 5+ years of Marketing experience in mobile top up or money transfer services the US & international market.
- B2C Digital Marketing experience.
- Marketing Degree
- Bilingual English/Spanish – Fluent in English
- High energy and desire to work in a results-oriented environment.
- Excellent project management, organization, communication, and interpersonal skills.
- Strong digital and creative marketing knowledge and project management skills.
- Ability to work under tight deadlines.
Nice to Have
- 2 or more years prior experience in money transfer or financial services industry, marketing, digital preferred, international experience.
- Working for a mobile carrier a plus.
Additional Information
- The interview process will be conducted in English.
- Bilingual English/Spanish – Fluent in English
- Company-supported English classes to enhance your professional growth.
