Responsibilities
- Execute, refine, and oversee digital media strategies spanning awareness, conversion, and customer retention stages
- Operate advertising campaigns across digital platforms including Google, Meta, programmatic networks, video, display, and new media channels
- Analyze performance data from analytics tools such as GA4 and reporting dashboards to guide strategic decisions
- Assist in foundational SEO and organic reach efforts
- Work closely with client-side teams to align on objectives and execution
- Evaluate campaign outcomes critically and determine focus areas based on performance insights
- Deliver accurate and timely execution of media plans under guidance from senior leadership
Responsibilities
- Implementation, optimization, and monitoring of digital strategies across the entire funnel, from awareness to conversion and retention
- Managing campaigns on platforms such as Google, Meta, programmatic, video, display, and other emerging channels
- Interpreting data from tools like GA4 and dashboards to translate them into concrete actions
- Supporting basic SEO and organic visibility initiatives
- Collaborating effectively with Mazda's internal teams
- Questioning results and prioritizing efforts
- Ensuring solid and consistent execution under the senior team's direction
