Responsibilities
- Create high-impact design materials like ad campaigns and landing pages supported by performance data to improve digital marketing metrics.
- Develop motion graphics and concise video edits optimized for social media platforms such as LinkedIn, Instagram, and YouTube.
- Repurpose existing video content into effective, platform-specific advertisements that match technical requirements and viewer engagement patterns.
- Work closely with media and content teams to ensure motion content reflects audience data and aligns with campaign objectives.
- Ensure consistent branding across all visual, animated, and video content while creatively adjusting for different audiences and platforms.
- Partner with internal and client teams to understand business goals, audience profiles, and performance metrics to inform A/B testing and data-driven design strategies.
- Design and execute A/B tests and other experiments using conversion rate optimization tools like Optimizely, Unbounce, or Crazyegg.
- Perform user research, usability evaluations, and heat map analysis to inform and validate design choices.
- Refine and improve designs continuously based on performance data, user feedback, and test results.
- Manage multiple design initiatives simultaneously, providing regular updates to project managers and stakeholders while incorporating feedback.
- Stay informed about industry developments, emerging technologies, and best practices in conversion optimization and user experience design.
Benefits
- A guaranteed living wage; the estimated annual base salary for this role in Canada is $70,000–$95,000 CAD, with final compensation determined by experience, skills, and company guidelines.
- Comprehensive health coverage including medical, dental, vision, disability, and life insurance for employees and their families, tailored to individual lifestyles.
- Employer covers 100% of employee premiums and contributes 50% toward dependent coverage for health plans.
- Access to mental health support through certified therapists via Spring Health and mindfulness resources through Headspace membership.
- Wellness benefits including physical therapy through Omada, fertility support via Carrott, unlimited Aaptiv workout classes, and a free One Medical membership for virtual and primary care.
- Unlimited paid time off with a 2-week minimum, paid public holidays, a personal birthday off, a year-end recharge break (December 24–January 1), and paid parental leave.
- Eligibility for Traditional and Roth 401(k) plans with a 3% employer match.
- Annual bonus eligibility that increases with tenure and length of service.
Work Arrangement
Remote (Worldwide) — Canada, UK, Australia
Other
- This position allows full-time remote work from a home office.
- Team collaboration primarily occurs through Zoom and Slack.
- Candidates must be able to use a laptop (PC or Mac provided), software platforms, and standard office productivity tools.
- The role requires prolonged periods of sitting, ability to interpret written and verbal communication, reliable internet access, and a professional environment.
- Reasonable accommodations are available to support qualified individuals with disabilities in performing essential job functions.
- Applicants needing accommodations during the application, interview, or testing process should contact careers@directiveconsulting.com.
