Lisbon, Lisbon, Portugal On-site Employment

VML Enterprise Solutions is hiring an Optimisation Manager

Responsibilities

  • Manage the end-to-end execution and quality assurance of weekly site optimisation initiatives, ensuring fast implementation and flawless delivery of experiments and content changes.
  • Design, deploy, and oversee A/B, multivariate, and personalisation tests aimed at improving real-time performance and conversion rates.
  • Work closely with copywriters, designers, developers, and paid media specialists to align creative assets and accelerate update rollouts.
  • Monitor live campaign data continuously to detect performance issues, technical errors, or immediate optimisation opportunities.
  • Translate test outcomes into clear, actionable insights for performance improvement.
  • Support the Optimisation Lead in preparing weekly reports that highlight trading performance gains and return on investment.
  • Use Customer Data Platforms (CDPs) and analytics tools to create, maintain, and refine dynamic audience segments for precise targeting.
  • Serve as the primary administrator and expert user for optimisation, analytics, and content management platforms.
  • Ensure accurate deployment of tracking codes, event tags, and analytics parameters across all optimised pages to maintain data accuracy.

Benefits

  • Permanent position with a comprehensive benefits package including professional training, medical and dental insurance, meal cards, social events, family-friendly policies, and retail discounts.

How we use AI in the recruitment process

To ensure more focused and engaging conversations, we leverage AI in our recruitment process exclusively for secure, objective note-taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome to request a transcript of these notes or opt out of this feature at any time. Opting out will not impact the outcome of the interview process.

About company
VML Enterprise Solutions
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
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Job Details
Department Optimisation
Category other
Posted 2 days ago