Responsibilities
- Drive the strategic direction of product marketing to advance business growth and increase product usage.
- Define compelling product positioning, messaging, and value propositions tailored to healthcare stakeholders.
- Ensure alignment of messaging across marketing, sales, and customer-facing teams through standardized frameworks.
- Work closely with Product Management and Marketing teams to coordinate product launches and go-to-market execution.
- Equip sales and customer success teams with messaging assets, presentations, competitive intelligence, and training materials.
- Use market and customer data to guide product development and marketing strategies.
- Contribute to thought leadership efforts, including executive briefings, webinars, and participation in industry events.
- Manage, mentor, and prioritize the activities of a team of product marketing managers while advancing key business initiatives.
Work Arrangement
Remote
