athenahealth is looking for a Product Marketing Manager to join our epocrates division. You will own the go-to-market strategy, positioning, and product narratives for the full epocrates commercial portfolio across membership and advertising. Your core mission is to define how we articulate what we sell and why it matters to our clinical and commercial audiences.
What You'll Do
- Own end-to-end go-to-market strategy for all epocrates offerings, ensuring alignment with clinical and commercial audience needs.
- Define positioning, differentiation, and value propositions across clinician and commercial audiences to drive adoption and engagement.
- Develop and maintain messaging architecture and narratives that resonate with healthcare professionals and media buyers.
- Lead product communications, including clinician- and client-facing releases, updates, and key announcements.
- Create commercial sales frameworks and approved narratives, providing commercial guidance to support sales and agency partnerships.
- Partner cross-functionally with Product, Marketing, Sales, Ad Ops, and Strategy teams to ensure market and audience alignment.
- Lead clinician and client advisory groups, synthesizing insights to inform product strategy and marketing initiatives.
What We're Looking For
- Bachelor’s degree, preferably in Marketing, Business, or a related field.
- 5+ years of experience in product marketing, marketing strategy, or a related role.
- Demonstrated ability to translate complex product capabilities into clear, compelling market narratives.
- Strong understanding of go-to-market strategy, positioning, and launch execution.
- Comfort working across clinical, technical, and commercial stakeholders.
- Excellent written and verbal communication skills.
Nice to Have
- Experience in B2B SaaS, healthcare technology, ad tech, media, or platforms serving professional audiences.
- Experience with healthcare providers, clinical workflows, or medical education.
- Exposure to advertising products, media buying concepts, or sponsorship models.
- Experience running advisory councils or customer research programs.
- Familiarity with pricing, packaging, or monetization strategy.
Team & Environment
You will be part of the Marketing team within the epocrates division at athenahealth.
Benefits & Compensation
- Compensation range: $105,000 - $179,000.
- Health and financial benefits.
- Location-specific perks including commuter support, employee assistance programs, and tuition assistance.
- Employee resource groups, collaborative workspaces, and company-sponsored events.
- Flexible work arrangements.
Work Mode
This position operates on a hybrid work model.
athenahealth is an equal opportunity employer that prioritizes diversity, equity, and inclusion.
