Responsibilities
- Act as the lead administrator for the HubSpot platform, overseeing configuration and user access across marketing, sales, and operations functions
- Develop and manage automated workflows, including lead lifecycle tracking, scoring models, nurturing paths, and audience segmentation
- Enforce data governance policies covering field consistency, duplicate management, data cleanliness, and adherence to privacy regulations such as GDPR, CCPA, and CAN-SPAM
- Manage the integration between HubSpot and Salesforce, ensuring reliable two-way data synchronization and accurate lead routing
- Define and maintain criteria for marketing-qualified and sales-qualified leads within integrated systems
- Monitor the stability of system integrations and proactively address sync issues to prevent disruptions in reporting or sales processes
- Provide limited support in Salesforce, including field configuration, report creation, and collaboration with revenue operations teams
- Create and maintain performance dashboards in HubSpot and Salesforce to track marketing funnel metrics, campaign effectiveness, pipeline generation, and conversion rates
- Lead regular reporting cycles with weekly updates, monthly reviews, and quarterly summaries that include analytical insights beyond raw data
- Collaborate with business intelligence and finance teams to align on key performance indicators, data origins, and reporting methodologies
- Oversee the operational execution of marketing campaigns, including list management, workflow validation, email deployment, UTM tagging standards, suppression rules, and post-campaign analysis
- Support account-based marketing initiatives for enterprise clients using data enrichment and intelligent routing tools like Clay, ZoomInfo, and LeanData
- Identify opportunities to automate repetitive tasks and maintain thorough documentation of processes and system setups for long-term scalability
- Serve as a trusted operational partner to marketing, sales, revenue operations, and customer success teams by translating business requirements into technical implementations
Work Arrangement
Hybrid — Washington, DC, New York, NY, Chicago, IL
Other
- In-office catered lunches are offered on Tuesdays, Wednesdays, and Thursdays
- This position qualifies for an equity award as part of the compensation package
- Artificial intelligence tools may be used during the hiring process to assist with application review, resume analysis, and response evaluation
