Mural is hiring a Senior Data Analyst, Marketing who will act as both a strategic storyteller and a hands-on analytics operator. You will shape and execute our marketing and product-led growth data strategy, build the systems that power our insights, and translate complex data into clear, actionable recommendations.
What You'll Do
- Map, measure, and optimize customer journeys for both product-led and sales-led growth.
- Identify drop-off points, analyze conversion paths, and recommend improvements that drive acquisition, retention, and expansion.
- Create and maintain intuitive, real-time dashboards (Tableau, Databricks, Looker, etc.) that combine marketing, product, and CRM data.
- Architect and manage GA4 event tagging to capture the full customer journey.
- Ensure tracking accuracy, integrate with CRM/marketing automation platforms, and partner with RevOps.
- Design, execute, and analyze A/B and multivariate tests across campaigns, onboarding, and product experiences.
- Incorporate attribution and segmentation analysis to understand performance by channel, product, and customer type.
- Turn complex analytics into clear, actionable insights for senior leadership.
- Use data to influence GTM priorities, marketing spend, and cross-functional initiatives across Product, Sales, and Marketing Ops.
What We're Looking For
- 5+ years in marketing analytics, ideally in B2B SaaS, with experience in both product-led and sales-led growth models.
- Proven track record of driving measurable impact through data.
- Strong SQL Skills: Ability to query, join, and manipulate large, complex datasets from multiple sources.
- GA4 Mastery: Deep experience with GA4 event tracking, tagging strategy, and analytics best practices.
- Advanced Data Visualization: Proficiency in Tableau, Looker, Power BI, or similar tools.
- Experimentation Experience: Hands-on expertise designing, running, and analyzing A/B and multivariate tests.
- Exceptional Communication: Skilled at translating complex data into concise, actionable insights for non-technical audiences.
- CRM & Marketing Automation Familiarity: Experience working with Salesforce, HubSpot, Marketo, or similar platforms.
- RevOps Collaboration: Proven experience partnering with Revenue Operations teams and supporting marketing-to-sales handoff processes.
- Project Management & Process Improvement: Strong organizational skills with the ability to identify data flow gaps and recommend process and automation improvements.
Nice to Have
- Familiarity with data pipeline and tagging tools such as Google Tag Manager, Segment, Databricks, DBT, or Airflow is a plus.
Technical Stack
- SQL, GA4, Tableau, Databricks, Looker, Power BI, Salesforce, HubSpot, Marketo, Google Tag Manager, Segment, DBT, Airflow
Team & Environment
The Business Analytics team sits within Mural’s Centralized Operations team, which also includes Information Technology, Program Operations (PMO), and Business Operations and Strategy.
Benefits & Compensation
- Salary: $140,000-$160,000 + benefits
Work Mode
This role is open to candidates located in New York City, California, Colorado, or Washington. You must be eligible to work in your local country.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
