Responsibilities
- Create and sustain responsive landing pages and microsites to advance lead generation, account-based marketing campaigns, and broader marketing efforts.
- Convert Figma mockups into mobile-first, high-performance, and cross-browser functional interfaces using HTML, SCSS, JavaScript, and Bootstrap.
- Integrate frontend work with backend systems built on Django (Python), WordPress (PHP), and MySQL for seamless functionality and long-term maintainability.
- Oversee deployment of web content and updates via CI/CD pipelines using tools like Jenkins and CircleCI to ensure reliable and timely releases.
- Develop and manage CMS-driven digital experiences in WordPress, including customizing plugins, building reusable templates, and configuring backend settings.
- Design flexible, reusable content templates to enable marketing and content teams to publish independently and reduce developer dependency.
- Improve site performance by optimizing load times, Core Web Vitals, and reducing unnecessary code and assets.
- Integrate SEO metadata, monitoring scripts, and tagging frameworks to support search visibility and indexing goals.
- Configure and maintain tracking pixels, analytics setups, and lead capture forms to gather behavioral data and measure campaign effectiveness.
- Assist marketing teams in executing A/B tests by building alternative versions of landing pages and lead generation forms.
- Develop and support conversion rate optimization components such as gated content sections, call-to-action buttons, and product demo request forms.
- Partner with marketing, design, and content teams to turn creative concepts into effective, high-performing web experiences.
- Utilize media optimization platforms like Cloudinary to deliver performant and responsive images and videos.
Work Arrangement
Remote — San Francisco, Bangalore
