About the Role
Lead the development and execution of product marketing strategies that connect AI-driven video capabilities with customer needs, ensuring clear messaging, effective launches, and strong market differentiation.
Responsibilities
- Define product positioning and core messaging frameworks
- Develop go-to-market plans for new features and product updates
- Collaborate with product teams to shape roadmap messaging
- Create compelling marketing assets for sales and customer-facing teams
- Conduct customer research to uncover insights and validate assumptions
- Translate technical features into customer-centric benefits
- Support demand generation through targeted campaign content
- Analyze competitive landscape and identify differentiation opportunities
- Work with design teams to produce high-impact collateral
- Lead launch activities across multiple channels
- Gather and share customer feedback with product development
- Measure marketing performance using key metrics and analytics
- Align messaging across website, social, and advertising platforms
- Serve as a subject matter expert in product capabilities
- Partner with customer success to improve onboarding materials
- Develop case studies and customer spotlight content
- Present product updates to internal stakeholders
- Maintain a centralized messaging repository
- Identify expansion opportunities in new markets or segments
- Support public relations efforts with key messaging guidance
- Optimize product narratives for different audience personas
- Drive adoption of new features through targeted communication
- Coordinate with regional teams for localized campaigns
- Ensure brand consistency across all marketing touchpoints
- Manage external agencies or freelancers as needed
Compensation
Competitive salary and equity package
Work Arrangement
Remote-friendly with team collaboration flexibility
Team
Part of a fast-growing tech startup focused on AI-powered video tools
What We Believe
- We believe in the power of short-form video to transform how people engage with content.
- Speed and precision in content creation should be accessible to everyone.
- Marketing leaders must bridge product innovation and customer value.
Our Product
- An AI-powered platform that turns long videos into high-performing short clips.
- Uses machine learning to identify key moments and optimize for engagement.
- Designed for creators, marketers, and enterprises scaling video content.
Available for qualified candidates
