Shape the future of a growing brand in key international markets. As Brand Manager for the UK, EU, and expansion regions, you'll define and evolve a regional brand strategy that resonates with diverse diaspora communities. Your work will bridge global positioning with local realities, ensuring Mukuru’s values, tone, and identity are consistently expressed while remaining authentic to each market’s cultural context.
What You’ll Do
- Develop and refine brand roadmaps for new markets, aggregators, and emerging customer segments.
- Translate core brand messaging into compelling, locally grounded narratives that reflect community experiences and aspirations.
- Define and maintain regional messaging standards across all customer touchpoints, campaigns, and partnerships.
- Lead end-to-end campaign development—from concept through execution—balancing creative vision with measurable outcomes.
- Collaborate with digital, CRM, content, and performance teams to deliver integrated, data-informed marketing initiatives.
- Conduct in-depth research into diaspora behaviors, remittance trends, and competitive movements to guide strategic decisions.
- Establish ongoing feedback channels through community engagement, social listening, and customer insights.
- Identify underrepresented groups and untapped growth opportunities within target regions.
- Build partnerships with cultural organizations, influencers, ethnic retailers, and community leaders to strengthen brand credibility.
- Support co-marketing efforts with aggregator partners using tailored, co-branded strategies.
What We’re Looking For
- Degree or diploma in Marketing, Business, or a related field.
- At least four years of experience in brand or marketing roles, preferably across multiple geographies.
- Proven ability to connect with multicultural or diaspora audiences through meaningful storytelling.
- Solid strategic thinking paired with hands-on campaign execution skills.
- Strong judgment in messaging, creativity, and brand expression.
- Comfort working with data, insights, and performance metrics to guide brand decisions.
- Excellent organisational, communication, and cross-team collaboration abilities.
- Deep cultural awareness and a community-centered approach to brand building.
Preferred Background
Experience in fintech, financial services, payments, or consumer-facing brands is a strong advantage. You thrive in dynamic environments where innovation, empathy, and insight drive brand growth.
Work Environment
This role supports remote or hybrid working arrangements within the UK, EU, and expansion markets. You are expected to maintain a reliable internet connection and a professional, distraction-free workspace to ensure consistent performance and customer service quality.
Our Culture
We believe everyone deserves a place to belong. Our hiring approach prioritizes diversity, inclusion, and the courage to step into new challenges. We encourage applications from individuals across all backgrounds and identities, especially those who may not feel 100% qualified—sometimes the boldest contributions come from those willing to grow into the role.
Equal Opportunity
All hiring decisions are made with a commitment to diversity, equity, and inclusion. We actively seek to reflect the communities we serve in our team composition and leadership.
