The Channel Marketing Manager will lead the execution of marketing programs in partnership with distributors, resellers, and managed service providers across EMEA. Your focus will be on delivering co-marketing campaigns, events, and communications that align with regional sales goals and expand market reach.
Key Responsibilities
- Plan and deliver joint marketing initiatives including email campaigns, digital promotions, webinars, and localized activities in coordination with channel partners
- Manage end-to-end co-marketing workflows—approval tracking, budget alignment, and performance follow-up—with clear reporting on campaign impact
- Develop and tailor marketing materials such as email templates, social content, landing page briefs, and sales presentations in collaboration with central marketing teams
- Support lead management processes, including list coordination and routing between partners and sales teams
- Maintain up-to-date content in partner portals and shared resources to ensure consistent messaging and enablement
- Coordinate partner training sessions, product launches, and regular communications to strengthen engagement
- Produce regular summaries and performance insights to demonstrate the effectiveness of marketing efforts
- Work closely with field marketing, sales, events, and product marketing teams to ensure alignment with regional objectives
Qualifications
Candidates should bring at least two years of experience in B2B or channel marketing, ideally within SaaS, IT, or technology sectors. You must have strong organizational abilities, a detail-oriented mindset, and the capacity to manage multiple partners and deadlines simultaneously. Proficiency in Salesforce, Tableau, Asana, and marketing automation platforms is essential. Excellent written and spoken English is required, and additional European languages are an advantage. You’re a proactive collaborator who thrives in fast-paced, international settings and can adapt quickly to shifting priorities.
