Germany Remote (Country)

Binance is hiring a DACH Growth Campaign Manager

About the Role

Shape the future of digital finance by leading growth marketing efforts in the DACH region. As a Growth Campaign Manager, you'll design and manage end-to-end marketing campaigns focused on acquiring, activating, and retaining users in a fast-moving blockchain environment.

What You’ll Do

  • Develop and run targeted campaigns to grow user base and improve long-term engagement across Germany, Austria, and Switzerland.
  • Build automated, personalized user journeys using segmentation and behavioral insights to increase conversion and lifetime value.
  • Analyze performance data and user patterns to refine strategies, improve ROI, and guide decision-making.
  • Run A/B tests and optimize funnels to enhance campaign effectiveness across digital channels.
  • Work closely with product, content, and operations teams to align messaging and execution with business goals.
  • Track and report key metrics, delivering actionable insights for continuous improvement.
  • Stay current with trends in digital marketing, growth tactics, and the evolving cryptocurrency landscape.

What We’re Looking For

  • At least 3 years of experience in digital marketing, growth, or campaign management.
  • Strong analytical skills with hands-on experience in user behavior, retention, and lifecycle marketing.
  • Familiarity with segmentation, automation tools, A/B testing, and conversion optimization.
  • Proven ability to deliver results independently and within cross-functional teams.
  • Fluent in both English and German.
  • A genuine interest in blockchain, cryptocurrencies, and financial innovation.

What We Offer

  • Opportunity to influence the growth of a leading blockchain ecosystem.
  • Work in a flat, innovative, and globally connected organization.
  • Autonomy to lead initiatives in a fast-paced, results-oriented environment.
  • Support for continuous learning and career advancement.
  • Competitive compensation and company benefits.
  • Flexible remote work setup, aligned with team needs.

This role values initiative, precision, and a deep understanding of user-centric marketing in the digital asset space. If you thrive on data, innovation, and measurable impact, we’d like to hear from you.

Required Skills
digital marketinggrowth strategycampaign managementuser acquisitionlifecycle marketingA/B testingfunnel optimizationsegmentationautomationdata analysisretention strategiesindependent workcollaborationresults orientation digital marketinggrowth strategycampaign managementuser acquisitionlifecycle marketingA/B testingfunnel optimizationsegmentationautomationdata analysisretention strategies
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About company
Binance

Binance is the world's leading cryptocurrency exchange, trusted by millions of users worldwide. It offers a secure platform with low fees for buying, trading, and investing in over 500 cryptocurrencies, including Bitcoin, Ethereum, and BNB.

The platform provides a wide range of products such as Spot, Futures, and Margin trading, P2P trading, Earn programs, NFT marketplace, and more. Binance also supports crypto payments, staking, and educational resources through Binance Academy.

Security is a top priority, with the SAFU (Secure Asset Fund for Users) established to protect user assets. Binance serves over 270 million registered users across 180+ countries and continues to innovate in blockchain and fintech.

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Job Details
Department Marketing – Local Marketing
Category product
Posted 9 days ago