About the Role
This role is responsible for developing and executing CRM strategies to nurture customer relationships, increase lifetime value, and support scalable growth through targeted messaging and automation.
Responsibilities
- Design and manage end-to-end CRM campaigns across email, SMS, and in-app channels
- Develop lifecycle marketing strategies to guide customers through onboarding, retention, and reactivation
- Use customer segmentation to deliver personalized messaging at scale
- Collaborate with data analytics teams to measure campaign performance and optimize based on insights
- Manage CRM calendar planning to align messaging with product updates and business goals
- Oversee the creation of content assets tailored to specific customer segments
- Ensure brand consistency across all CRM touchpoints
- Work closely with product and engineering teams to implement automated workflows
- Monitor key performance indicators including open rates, conversion rates, and churn metrics
- Conduct A/B testing to refine messaging, timing, and channel effectiveness
- Maintain compliance with data privacy regulations in all communications
- Lead vendor coordination for CRM platform support and enhancements
- Provide regular reporting to leadership on CRM program impact
- Identify opportunities to improve customer experience through behavioral insights
- Support integration of CRM data with broader marketing technology stack
Compensation
Competitive salary with performance-based incentives
Work Arrangement
Hybrid work model with flexible remote options
Team
Part of the marketing department focused on customer engagement and retention
About the Team
The marketing team operates at the intersection of customer needs and product innovation, focusing on building trust and long-term relationships. This role plays a central part in shaping how users engage with the platform over time.
Growth Opportunities
This position offers exposure to executive-level strategy and the chance to shape the future of customer communications within a rapidly expanding organization.
Not available
