Responsibilities
- Work closely with Branch’s senior leadership team on the growth strategy for digital channels
- Drive the success of new and emerging digital channels through rigorous analysis of performance data across the customer lifecycle, from targeting the right prospects, to managing acquisition economics, to working with the UX team on improvements to the conversion funnel and the marketing team on communications over the course of the customer lifecycle
- Define action plans and coordinate resources across cross-functional teams, including marketing, design & UX, data science, product underwriting, and sales & support
- Own the core KPI’s for the channel, including growth targets, cost per quote, and cost per customer acquisition
Requirements
- 5 to 10 years of career experience with a proven track record of success in a fast-paced, entrepreneurial environment
- 4+ years of experience with digital media and/or performance marketing
- 4+ years of experience optimizing for profitability and growth across a complex value chain
- Deep experience with tracking, attribution, and conversion funnel metrics
- Exceptional problem-solving, collaboration, and communication skills
- Strong program management abilities, including planning and driving execution
Nice to Have
- Experience in insurance or a similarly regulated industry
- Bachelor's degree in a highly quantitative or analytical field or MBA
Benefits
- Above-market salary
- Pay equity and transparency
- Remote-first (with perks)
- Flexible YouTime
- After first year, $1000 toward vacation
- Employee stock options
- Medical, vision, dental
- 401k and contribution matching
Work Arrangement
Remote (Worldwide)
Team
Reports to: senior leadership team
Additional Information
- Applicants must be currently authorized to work in the United States on a full-time basis
- We are unable to sponsor or take over sponsorship of an employment visa at this time
- Branch is remote first, with most Branchers choosing to work from home
- Headquarters in Columbus, Ohio
- Office space in Columbia and Concordia, Missouri and Forreston, Illinois
- Annual company gathering called 'BranchFest'
