About the Role
The ideal candidate will oversee marketing technology infrastructure, optimize lead management processes, and ensure data accuracy across platforms while supporting scalable growth.
Responsibilities
- Lead the development and execution of marketing operations strategy
- Manage marketing automation platforms and CRM integrations
- Ensure data quality and consistency across marketing systems
- Develop reporting dashboards to track campaign performance
- Collaborate with sales to align lead scoring and routing
- Implement compliance with data privacy regulations
- Oversee marketing budget tracking and spend analysis
- Optimize email deliverability and platform performance
- Coordinate with IT on cybersecurity and system access
- Standardize marketing workflows and approval processes
- Drive adoption of new marketing technologies
- Conduct regular audits of marketing databases
- Support demand generation campaign planning
- Train marketing teams on operational best practices
- Manage vendor relationships for marketing tools
- Improve lead-to-revenue tracking accuracy
- Develop documentation for operational procedures
- Lead cross-departmental process improvement initiatives
- Monitor key performance indicators for marketing efficiency
- Facilitate marketing analytics and insights generation
Nice to Have
- Master’s degree in business or marketing
- Experience in AI or healthcare technology sectors
- Certified Marketing Operations Professional (MOP)
- Salesforce Administrator certification
- Hands-on experience with predictive analytics tools
- Background in regulatory-compliant industries
- Prior experience with HIPAA-aligned data handling
Compensation
Competitive salary with performance-based incentives
Work Arrangement
Hybrid work model with office and remote flexibility
Team
Part of the marketing leadership team driving strategic initiatives
Growth Opportunity
This role offers direct influence on scaling marketing infrastructure as the organization expands globally.
Technology Stack
Uses Salesforce, HubSpot, Tableau, AWS, and custom AI-driven analytics platforms.
Available for qualified candidates
