Responsibilities
- Design and oversee pay-per-click campaigns across various online platforms
- Adjust bidding strategies, audience targeting, and ad content on a daily basis to enhance performance
- Track campaign metrics to meet targets for lead generation and cost efficiency
- Extract meaningful insights from data and produce performance reports
- Communicate results and strategic recommendations to relevant internal teams
- Evaluate industry trends to shape and refine advertising approaches
- Work with teams across departments to enhance landing page effectiveness
- Ensure strong ad relevance and maintain high quality scores
- Manage and monitor campaign budgets to control spending
- Drive ongoing improvements in PPC methodologies and outcomes
Work Arrangement
Remote (World游戏副本)
